Privacy policy
1. Who We Are
Allen Dental Care & Implant Centre @ Moorland Dental Clinic is a private dental practice providing a range of dental services.
We are the data controller responsible for processing your personal information in line with the UK GDPR and the Data Protection Act 2018.
2. What Personal Data We Collect
We may collect the following information:
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Full name, date of birth, and gender.
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Contact details: address, email, and phone number.
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NHS number (if applicable) and GP contact details.
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Medical and dental history.
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Payment and billing information.
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Emergency contact details.
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Treatment records, clinical notes, x-rays, and photographs.
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Information from third parties such as previous dental providers or GPs (with your consent).
3. How We Collect Your Data
We collect personal data:
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Directly from you when you register, complete medical history forms, or contact us.
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During your appointments and treatment planning.
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Through referrals from other healthcare providers.
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When you contact us via phone, email, our website, or social media.
4. Lawful Basis for Processing
We process your personal data under the following lawful bases:
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Consent – where you have given explicit consent (e.g., marketing preferences).
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Contract – to deliver the dental care services you request.
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Legal obligation – to meet UK health regulations and NHS requirements.
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Vital interests – to protect your life in emergencies.
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Public task – where providing NHS care is a public duty.
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Legitimate interests – to manage and improve our services and communications.
5. How We Use Your Data
We use your personal data to:
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Provide safe, effective dental care.
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Maintain accurate clinical records.
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Arrange appointments and communicate with you.
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Process payments and handle billing.
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Send treatment plans, reminders, and important updates.
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Meet NHS, CQC, and legal requirements.
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Manage referrals to and from other healthcare providers.
6. Marketing Communications
We will only send marketing communications (e.g., promotions, new services) if you have given explicit consent.
You may withdraw consent at any time by contacting us or clicking unsubscribe in our emails.
7. Sharing Your Data
We only share your personal information when necessary and with appropriate safeguards. This may include:
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Referral clinics, hospitals, and specialists.
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Dental laboratories and suppliers involved in your care.
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Regulatory bodies such as the Care Quality Commission (CQC).
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Secure software providers hosting our patient management systems.
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Debt recovery agencies (where lawful and necessary).
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HMRC or legal authorities if required by law.
We never sell or rent your personal data to third parties.
8. How We Protect Your Data
We implement strict security measures, including:
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Secure, encrypted electronic records.
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Locked storage for physical files.
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Regular staff GDPR and confidentiality training.
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Access restricted to authorised personnel only.
9. Data Retention
We retain your data for as long as necessary to meet legal, clinical, and contractual obligations.
Dental records are generally kept for 11 years after your last treatment or until you reach the age of 25, whichever is longer.
After the retention period, your data will be securely deleted or destroyed.
10. Your Rights Under UK GDPR
You have the right to:
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Access your personal data.
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Request correction of inaccurate data.
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Request deletion of your data (where applicable).
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Object to certain processing activities.
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Restrict how we process your data.
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Withdraw consent at any time (for consent-based processing).
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Lodge a complaint with the Information Commissioner’s Office (ICO).
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact:
Practice Manager
Allen Dental Care & Implant Centre @ Moorland Dental Clinic
25 Moorland Rd, Burslem, Stoke-on-Trent, ST6 1DS
01538 399288 | 07511 588579
info@moorlanddentalclinic.co.uk
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Phone: 0303 123 1113
